How A Remix of Elvis Presley Became A Worldwide Hit -- In 1968, Elvis Presley recorded "A Little Less Conversation" for his 28th feature film. The single only peaked at number 69 in the US and failed to chart in the UK. Over 30 years later, Nike was producing an ad for the 2002 World Cup and needed a song. “Ocean's Eleven” was in theaters where members of Nike's ad agency heard the track and got the idea to use it for their commercial. The cost? $200,000 - down from the initial quote of $1.5 mil
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How A Remix of Elvis Presley Became A Worldwide Hit -- In 1968…
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