Check out our new brand spot. The world is just awesome! | Discovery
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@interesting.always.1 on Instagram: "In 2008, Discovery Channel released “I Love the World,” often called the “Boom De Ya Da” commercial, as part of a global rebrand aimed at promoting wonder, curiosity, and scientific exploration. What began as a simple 30-second promo instantly took on a life of its own. The song itself was based on a much older campfire tune known as “I Love the Mountains,” but Discovery rewrote the lyrics and arranged it as a joyful chant performed by real personalities from
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History Shockers | In 2008, Discovery Channel released its now-famous promo “The World Is Just Awesome,” better known as “Boom De Yada.” The ad featured a... | Instagram
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