For two decades, social platforms have been building the most successful attention-capture machines in the history of media.

That dopamine hit of variety is lessening. When storytelling gold emerges, it feels like both a relief and a triumph.

Gambling advertisers spent $238.63 million on ads aired on free-to-air TV, metro radio, and online (including social media) between May 2022 and April 2023 in Australia, a new Australian ...

What is AI saying about your brand? While it’s impossible to fully control what Claude and ChatGPT say, you can play a key role in shaping the narrative. But most brands haven’t connected the dots yet ...

Does most content fail before it’s even published? The global average conversion rate is below five percent, much lower for our B2B friends. This represents a more than 95 percent failure rate on most ...

If 2024 was the year of AI experimentation and 2025 was the year of adoption, then 2026 will be the year brands realise something uncomfortable: AI is speeding up content creation, but it is also ...

This year has brought us many things: the meteoric rise of Labubus, the ‘death’ of Duolingo’s iconic mascot (RIP Duo) and even the launch of AI shopping assistants. But amidst the marketing stunts and ...

The highly anticipated CMO Summit 2026 is set to take place on 26-28 February 2026, bringing together top marketing executives and thought leaders from around the globe. The event is organised by ...

The Paramount Global-owned Network 10 has announced that it is consolidating its free-to-air (10), streaming (10 Play) and programming handles under one unified 10 brand. Under the streamlining and ...

In April, I joined a packed room of Australian marketers at FWD Sydney to hear the legendary Professor Byron Sharp speak on ‘The Future of Marketing?’. For just under an hour, the room listened ...

In recent conversations, people have asked me, ‘Are you concerned about AI, automation and its effect on your industry?’ It’s an interesting question, one that hadn’t crossed my mind until it was ...

At SXSW Sydney 2024, digital outdoor media leader QMS, in partnership with audience measurement pioneer Amplified Intelligence, unveiled a world-first study on the impact of human attention in ...