Everpure CMO Lynn Lucas dishes on the company's rebrand, how AI is changing marketing and why trust remains a critical ...

The Florida-based pet care brand is capitalizing on The World Cup in its backyard by being a host city sponsor and providing ...

In a new report from the CMO Council, First American VP of Brand Marketing Stephen Shultz describes how the company uses AI for original marketing.

According to the 2026 Gartner CMO Spend Survey, a shift toward consumption-based martech solutions coincides with the ...

The newer form of text marketing, rich communication services, delivers more engagement from shoppers but a richer price tag ...

Following its best quarter in five years, Advance Auto Parts is highlighting its 94-year heritage in a new top-of-funnel marketing campaign, said Bruce Starnes, Chief Merchandising Officer.

Fine jewelry retailer Helzberg increased online sales by 25% and accelerated product launches after implementing a new data ...

Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, discusses how her brands use ...

Marketing budgets are rising. Confidence in measurement isn’t. Many brands still evaluate TV, digital, social, and local markets in silos, relying on disconnected KPIs that may optimize performance ...

CTV has become a core performance channel, but measurement hasn’t kept pace with rising scrutiny from executives and finance teams. Today, marketers are expected to prove incremental revenue impact, ...

While at the Experiential Marketing Summit in May, Chief Marketer spoke with Diane Hund, SVP and Chief Marketing Officer at US Foods. Hund discusses the strategic value of events as a marketing ...

Gen Z shoppers are more than twice as likely to buy secondhand items than Gen X shoppers. A new survey of 1,100 U.S. consumers from return platform Seel found that 57% of Gen Z consumers purchased a ...