Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.

As the industry shifts beneath our feet this year thanks to AI, Cannes Lions made one thing clear: Keeping pace now demands collective action, not observation. There seems to be a growing urgency to ...

Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.

These 10 campaigns dominated their categories and impressed other juries in the festival.

See some of the best work honored at the festival that we haven’t covered at Ad Age before.

Creators showed up big, AI got a reality check and other takeaways from the biggest global ad industry event of the year.

The interactive campaign lets fans reserve the hotels, activities and attractions featured throughout the creator’s U.S. adventure.

Creators showed up big, AI got a reality check and other takeaways from the biggest global ad industry event of the year.

Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.

Procter & Gamble is emphasizing a human + AI approach as it continues to bolster in-house capabilities.

Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.

Roughly 20% of the queries coming into ChatGPT have a direct commercial intent, OpenAI’s David Dugan said at Cannes.