For two years, Ford Motor Company’s global chief marketing officer, Lisa Materazzo, has been working on fresh brand strategy. She called the close examination of the company’s strategy “a mandate” and ...

Think big, not incremental. Focusing solely on the short term could come at the expense of long-term success. Integrate external trends strategically. Have a clear plan before you experiment with ...

The recently concluded Fourth Plenum Session of the Communist Party of China approved the draft proposal for the 15th Five-Year Plan, setting the strategic direction for China’s next stage of ...

The 62nd Directing Council of the Pan American Health Organization (PAHO) concluded today, setting a bold agenda to address pressing health challenges across the Americas through the approval of the ...

Crafting a press release is only the first step. To maximize visibility and results, you need a press release distribution strategy that is intentional, timely, and measurable. That’s where Business ...

CEOs are routinely told to “link their strategic plan to their budgets.” Yet over many years, I’ve observed an alarming disconnect between the two. Aligning strategy and budgets is touted as a ...

The White House today released “Winning the AI Race: America’s AI Action Plan”, in accordance with President Trump’s January executive order on Removing Barriers to American Leadership in AI. Winning ...