The skincare brand owned by E.l.f. Cosmetics launches a new campaign that features 11 real customers. Naturium’s marketing ...

Everpure CMO Lynn Lucas dishes on the company's rebrand, how AI is changing marketing and why trust remains a critical ...

The Florida-based pet care brand is capitalizing on The World Cup in its backyard by being a host city sponsor and providing ...

In a new report from the CMO Council, First American VP of Brand Marketing Stephen Shultz describes how the company uses AI for original marketing.

According to the 2026 Gartner CMO Spend Survey, a shift toward consumption-based martech solutions coincides with the ...

The newer form of text marketing, rich communication services, delivers more engagement from shoppers but a richer price tag ...

Fine jewelry retailer Helzberg increased online sales by 25% and accelerated product launches after implementing a new data ...

Advance Auto Parts is on the upswing of its comeback, making it the right time for a brand marketing campaign, said Bruce Starnes, Chief Merchandising Officer at Advance Auto Parts. The car ...

Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, discusses how her brands use ...

Few organizations are celebrating the New York Knicks’ presence in the NBA Finals as much as Blueair is. In March the company became the team’s Official Air Care Partner, with its air-wellness ...

Marketing budgets are rising. Confidence in measurement isn’t. Many brands still evaluate TV, digital, social, and local markets in silos, relying on disconnected KPIs that may optimize performance ...