Everpure CMO Lynn Lucas dishes on the company's rebrand, how AI is changing marketing and why trust remains a critical ...

According to the 2026 Gartner CMO Spend Survey, a shift toward consumption-based martech solutions coincides with the ...

The newer form of text marketing, rich communication services, delivers more engagement from shoppers but a richer price tag ...

The Florida-based pet care brand is capitalizing on The World Cup in its backyard by being a host city sponsor and providing ...

Following its best quarter in five years, Advance Auto Parts is highlighting its 94-year heritage in a new top-of-funnel marketing campaign, said Bruce Starnes, Chief Merchandising Officer.

Fine jewelry retailer Helzberg increased online sales by 25% and accelerated product launches after implementing a new data ...

In a new report from the CMO Council, First American VP of Brand Marketing Stephen Shultz describes how the company uses AI for original marketing.

Like so many holiday campaigns, the nonprofit organization Airbnb.org’s new “Gift a Night” campaign is meant to remind audiences of the joys of gift-giving and time spent with loved ones. But it’s not ...

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group increases its spending power.

Contact: Megan Sigg Associate Marketing Director Chief Marketer Network msigg@accessintel.com Chief Marketer Network Announces Winners of the Inaugural IGNITE Awards Honoring the campaigns, brands and ...

Chief Marketer’s Top Women in Marketing program, celebrating the most impactful brand marketers, agencies and partners making waves across the industry, has unveiled this year’s honorees.

Lauren Flanigan, Head of Global Brands, Refreshment Categories at Mondelez International, discusses how her brands use ...