Ace and Hunter Flagg also appear in the creative for the sneaker, which hit retailers on Wednesday. (New Balance) By ...

Marketers are having to contend with a proliferation of ads that can introduce competitors back into the organic conversation and even take swipes at their brand by name.

Ad Age’s take on the hottest celebrity marketing moves of the past month.

As brands turn microdramas into lasting franchises, talent deals need to evolve beyond traditional endorsements.

Marketers are having to contend with a proliferation of ads that can introduce competitors back into the organic conversation and even take swipes at their brand by name.

In an era of AI and automation, local relevance remains a powerful driver of marketing performance and growth.

A new film stars Black Thought as the brand expands its “Drizzle the Mike’s” platform with a community initiative.

Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.

Marketers are having to contend with a proliferation of ads that can introduce competitors back into the organic conversation and even take swipes at their brand by name.

The surfable board holds 10 liters of ale, turning an argument about surfboard volume into a fun stunt.

Freeman also discusses creating an agency environment where employees can stay for years.

Knowing when to push back can protect the work, strengthen client relationships and build better brands over time.