Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of ...

Creators showed up big, AI got a reality check and other takeaways from the biggest global ad industry event of the year.

Here are the executive moves you need to know this week.

Creators showed up big, AI got a reality check and other takeaways from the biggest global ad industry event of the year.

The interactive campaign lets fans reserve the hotels, activities and attractions featured throughout the creator’s U.S. adventure.

Roughly 20% of the queries coming into ChatGPT have a direct commercial intent, OpenAI’s David Dugan said at Cannes.

Procter & Gamble is emphasizing a human + AI approach as it continues to bolster in-house capabilities.

The festival wrapped on Friday with the final winners, including the companies that scored the most points during the week.

Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.

Friday’s Grand Prix winners include Claude’s comic spots mocking ChatGPT and Suncorp’s “Haven” tool for Australian homeowners ...

The new recording features the Red Clay Strays, a rock band from Alabama, in place of the late Motown legend Aretha Franklin.

Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.