For two decades, social platforms have been building the most successful attention-capture machines in the history of media.

That dopamine hit of variety is lessening. When storytelling gold emerges, it feels like both a relief and a triumph.

As content becomes easier to create, distinctly human skills and traits – and the jobs that require them – become more important, not less.

The Paramount Global-owned Network 10 has announced that it is consolidating its free-to-air (10), streaming (10 Play) and programming handles under one unified 10 brand. Under the streamlining and ...

Gambling advertisers spent $238.63 million on ads aired on free-to-air TV, metro radio, and online (including social media) between May 2022 and April 2023 in Australia, a new Australian ...

Marketers, it’s SAP Emarsys chief revenue officer Thomas Harris’ last piece in his highly popular exclusive three-part series for Marketing Mag, offering an in-depth exploration of AI’s impact on the ...

MINI has just entered into an exciting new partnership with celebrated interior design expert and media personality Neale Whitaker for its design-centric ‘Next Generation’ range. Marketing Mag sat ...

Rathdowne Street is the gem in inner-northern Melbourne’s crown and a new short film celebrates the small businesses helping the area thrive. Australian fintech business Zeller has released a short ...

Nostalgia marketing is not easy to achieve. You must evoke a sense of memory, connection and emotion but often this can only come with time – and from an experience long ago that today’s marketers may ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

In the face of ongoing macroeconomic pressures such as elevated inflation, Australian consumers are being more picky with discretionary spending, forcing retailers to find new ways of demonstrating ...