Commentary: The iPhone maker announced its Sept. 9 event where it will unveil new products, but the invitation it created just creates more questions about what to expect.

A new, slimmer iPhone Air could be the main event, but Wall Street is also watching for clues to pricing in the volatile China market and to the company’s broader AI strategy.

A few weeks ago, Sonny Dickson, one of the most reliable tipsters when it comes to leaks regarding Apple products, leaked the colors of all the new iPhone 17 models. Now, the same tipster has posted photos of the Camera control buttons of the new devices.

Macworld With Apple’s “Awe Dropping” event just days away, there isn’t much we don’t know about the upcoming iPhone 17 lineup. But a new report today could bring an unpleasant surprise for people looking to buy an iPhone 17 Pro next week.

An alleged factory-floor video may have blown Apple’s biggest secret just days before launch — showing what looks like an iPhone 17 Pro Max with a hulking camera bar stretching across the entire top of the phone.