Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint recommendation engines trust.

AI tools now deliver direct answers, while traditional search engines still list links. To stay visible, marketers need both search engine optimization (SEO) and generative engine optimization (GEO).

Companies that don't account for the changing ways people search for information will become increasingly difficult to find. Most business leaders haven’t noticed yet, but the way people find ...

Search-engine optimization now feels dated. Generative-engine optimization is all about trying to trick AI chatbots, writes John Herrman.