VIDEO: From firehose to to-do list: how Qualtrics turns scattered customer signals into action

Every business is drowning in feedback. Surveys, star ratings, call recordings, social posts, complaint forms, the lot. The ...
Business Wire

Qualtrics Launches Digital Experience Metrics, Allowing Companies to Tie Customer Sentiment Directly to Their Bottom Line

PROVO, Utah & SEATTLE--(BUSINESS WIRE)--Qualtrics (Nasdaq: XM), the leader and creator of the experience management (XM) category, is launching Digital Experience Metrics (DX Metrics), a simple, ...
Diginomica

Qualtrics launches Qualtrics AI to deliver ‘human experience at scale’

Qualtrics CEO Zig Serafin took to the stage at the company’s X4 Summit in Salt Lake City, Utah, this morning to pitch the vendor’s new AI-enabled tools, which aim to change how organizations manage ...
Built In Chicago

How Qualtrics Makes the Workplace More Human

When it comes to debates on the Qualtrics team, there’s no such thing as being right — it’s all about the freedom to get it right. “Luckily for me, I’ve never been right a day in my life,” said Senior ...

Qualtrics reckons it's cracked the real AI problem in customer experience, and three customers showed up to prove it

The day before its Experience Live 2026 event, Qualtrics held an intimate press briefing in Sydney, and the pitch was sharp: ...
Diginomica

Qualtrics Product Chief, Brad Anderson - 'The good old fashioned survey' is a smart place to start with agentic AI

Qualtrics' 'build, not buy' approach to agentic AI focuses on enhancing existing products with high user engagement, creating a foundation for broader enterprise AI adoption. Qualtrics is taking a ...
Computer Weekly

How Qualtrics is driving experience management with AI

Qualtrics is baking artificial intelligence (AI) capabilities across its platform to help enterprises improve digital experiences for employees and consumers. Speaking at the X4 event in Sydney this ...