Comcast’s Universal Ads Makes Linear TV Self-Service, Bringing Incremental TV Reach to Advertisers of Any Size ...

It’s upfronts season, and brands seeking measurable results, brand safety assurances and cultural legitimacy know that TV will deliver. Industry pros share their predictions about what’s ahead in ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S ...

Comcast on Monday unveiled a platform to make buying ads across TV, linear and digital as easy as on search and social media platforms. The idea is to allow more small businesses to use performance ...

TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on Wednesday at ...

Score another win for AD-ID. On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (CTS), a division of Comcast Cable that develops buying and planning products for advertisers ...

Comcast’s first quarter saw a $2.2 billion revenue boost from the Super Bowl and Winter Olympics, with record ad sales, but its media unit still posted a $436 million loss due to soaring sports rights ...