Ace and Hunter Flagg also appear in the creative for the sneaker, which hit retailers on Wednesday. (New Balance) By ...

Marketers are having to contend with a proliferation of ads that can introduce competitors back into the organic conversation and even take swipes at their brand by name.

We’re sure everyone is ready for the holiday after a sun-drenched Cannes Lions, but first we’ve got a breakdown of Stagwell’s ...

Ad Age’s take on the hottest celebrity marketing moves of the past month.

As brands turn microdramas into lasting franchises, talent deals need to evolve beyond traditional endorsements.

Marketers are having to contend with a proliferation of ads that can introduce competitors back into the organic conversation and even take swipes at their brand by name.

In an era of AI and automation, local relevance remains a powerful driver of marketing performance and growth.

A new film stars Black Thought as the brand expands its “Drizzle the Mike’s” platform with a community initiative.

Creators showed up big, AI got a reality check and other takeaways from the biggest global ad industry event of the year.

Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.

Marketers are having to contend with a proliferation of ads that can introduce competitors back into the organic conversation and even take swipes at their brand by name.

The surfable board holds 10 liters of ale, turning an argument about surfboard volume into a fun stunt.