Ford, EV and pivots
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Ford plans to repurpose BlueOval SK Battery Park in Kentucky. Over 1,500 workers at the plant will be laid off starting in February. What we know.
Ford Motor announced a $19.5 billion charge on electric-vehicle investments on Monday, the most visible sign to date of the auto industry’s pullback from a technology carmakers wholeheartedly embraced early this decade.
The Blue Oval brand will pivot toward ICE and hybrid powertrains as CEO Jim Farley announces a $19.5 billion EV write-down.
The Blue Oval announced a major shift in brand strategy. Its future may be more hybrids, plug-in hybrids and EREVs than EVs.
Chevrolet versus Ford. Regardless of the vehicle type, car shoppers often find themselves comparing choices from these iconic American brands. And if you’re thinking about buying a new three-row crossover SUV,
Ford will take a $19.5bn (£14.5bn) hit as it tore up plans to invest significant sums into electric cars. The US car giant cut back electric vehicle (EV) production, including the production of large battery-powered pickup trucks, because of a slump in demand from drivers.
The Detroit auto giant said on Monday it would pull back from electric vehicles in a move that would cost the company nearly $20 billion.
Ford cuts F-150 Lightning production as CEO Jim Farley shifts strategic focus to hybrids and affordable EVs, taking massive $19.5 billion charge.
Ford Motor Co. announced a realignment of its long-term strategy, shifting investment toward hybrids, affordable EVs, expanded truck and van production and a new battery-storage business.
It's the most dramatic example yet of the auto industry's retreat from battery-powered models in response to the Trump administration's policies and weakening EV demand.
Importantly, the frunk isn’t the only omission from the car. Ford Authority reports that the front seat map pockets are also gone. For the 2025 Mach-E, they were standard across all trims. For 2026, they’ve been deleted outright, with no option to add them back at any price.