YouTube has been in a long and bloody battle with ad blockers. Ads are a major source of income for the company, so it’s fighting tooth and nail with the companies allowing people to skip ads. Well, ...

Google is intensifying its efforts to counter ad blockers, particularly on YouTube, by experimenting with server-side ad injection. This method embeds ads directly into video streams, making them ...

Post updated on 6/14 to add a comment from Google confirming the reports about experimentation with alternative ad injection methods. YouTube reportedly now injects ads directly into video streams to ...

Adblock for YouTube has over 11 million installations. However, it can inject script code into any page uncontrollably.

A discovery made by the developers of SponsorBlock shows that YouTube has started experimenting with server-side "injectable" ads. This method would see ads become one with the streamed video content ...

Chandraveer, a seasoned mechanical design engineer turned tech reporter and reviewer, brings more than three years of rich experience in consumer tech journalism to the table, having contributed to ...