There are culture-war moments that arrive with a bang, and then there are the ones that arrive like a polite cough from the other room. Turning Point USA’s newly announced “All-American Halftime Show,” timed to run opposite the Super Bowl LX halftime performance by Bad Bunny, feels like the latter — a spectacle that prompts a collective “huh?”

To counter the halftime show, Turning Point USA, a nonprofit organization founded in part by Charlie Kirk, announced it would hold its own halftime show with performances the group would support. This idea wasn't finalized until the week of the Super Bowl, when the organization finally announced its halftime show lineup.

Turning Point USA will offer an alternative Super Bowl halftime show featuring Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett on February 8.

Turning Point USA announced its headliner for its alternative halftime show for the Super Bowl after the MAGA base objected against Bad Bunny. The NFL announced in the fall that s

USA TODAY Ad Meter is looking for Des Moines Register readers to be part of the national Super Bowl 60 commercial conversation.

The Turning Point USA halftime show is officially happening...but we still don't know much about it. Back in October, the NFL announced that Puerto Rican rapper Bad Bunny would be headlining the halftime show at Super Bowl LX in Santa Clara,