Given their strong social attributes, short duration, and low technical barrier, short-form social media videos have emerged as powerful tools for promoting city tourism. However, few studies have ...

But what effects does the endless scrolling of short, algorithmically personalised content have on attention, memory and well-being? Researchers at the University of Bayreuth have now published an ...

Short-form video isn't new. Before TikTok, there was Vine—a platform that popularized 6-second video clips and helped redefine what it meant to go viral. The "Only a spoonful" of ice cream skit lives ...

Your endless scroll may be costing you more than just your time. New research shows it’s changing the way you think and make decisions. These days, almost everything is available in the form of quick, ...

Who among us hasn't put off doing something we know we need to do while scrolling through just a few more TikToks, Instagram reels or YouTube shorts? New research from the William Allen White School ...

Short-form videos have become one of the dominant ways young people engage with social media. These are clips lasting seconds up to a few minutes, driven by personalized algorithms that are deeply ...

In contrast to classical digital media, short-video platforms are characterized by rapidly changing content, highly personalized recommendations and a targeted maximization of usage time. This is ...

Short videos win: Viewers prefer and engage more with videos under 15 seconds. Authenticity sells: User-generated content is key for consumer trust and relatability. Quality matters: Effective video ...