Digital marketing trends constantly evolve, but some communication channels continue to prove their value year after year.

These days, sending a text message is the preferred mode of communication by most people. Not only is it the more discreet and polite option — it gives the recipient complete control over when to ...

Rich Rosen is the Founder & CEO of Fastcall—a leading Salesforce native app for phone, SMS and video. Rich has two phone-related patents. SMS messaging is great for marketing, sales, customer service ...