Add Yahoo as a preferred source to see more of our stories on Google. Amid crashing waves of information and content, psychographics are one way to keep your targeted audiences from drowning in a sea ...

How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance. In a customer-centric world, understanding ...

Startup Peerset is launching an advertising data tool that generates “psychographic” recommendations and ad placement advice, based on content analysis. Peerset’s proprietary technology organically ...

Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move the business closer to the right customers and ...

Identify the need before you market the benefits – words to work by. Phil Bienert, CMO of GoDaddy, shares how a company with 14 million customers uses personalized marketing. Over the past five years, ...

Psychographics is a way of categorizing someone based on their everyday behaviors using data that are collected every time they go to the store or post on social media, said Robert Groves, MD, ...

J.D. Power & Associates is adding chocolate to peanut butter in hopes of creating a perfect media research flavor. The company, which among other things studies the media behavior of a large pool of ...

Effective personalization is what every brand is striving to achieve to better engage consumers. Amazon became the king of personalization when the company started recommending products to consumers ...

Mike “JB” John-Baptiste is CEO of Peerset, an advertising technology company. AdExchanger.com: What is Peerset? MJB: Peerset is an ad targeting service focused on leveraging social psychographics to ...