The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Cody Low According to the ...

Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

In the early days, my company sold one product. Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. And as a result, in ThirdLove’s building ...

Branding and product marketing are among the most frequently used terms in marketing. While it may not seem like they overlap much at all, both are vital components of building and growing your ...

In the chaotic tech industry, product marketing is often viewed as a beacon of sense, bridging the gap between what's made and what's sold as well as between what's promised and what's delivered. It's ...

Jessica Hatzis explains why true brand strategy isn’t fluffy marketing jargon, but the invisible architecture that shapes ...

An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it's a totally new application of some prior product. To help ...

Most ecommerce companies bank on the holiday shopping season for an influx of sales that keeps them afloat in the months to come. After all, they don’t call it Black Friday for nothing. But did you ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

Opinions expressed by Entrepreneur contributors are their own. A marketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product ...

If you have ever sat through the credits roll of a truly great movie, you know it’s never just one thing that makes it memorable – there are literally legions of people, skills, and departments that ...