Creativity, once regarded as a mystical power, was historically associated with the divine by early Greek philosophers (Mehta and Dahl, 2019). In Greek mythology, Hephaestus, the god of craftsmanship ...

Creativity is a trait not often associated with sales professionals. Instead, the sales profession is commonly associated with routine activities such as cold calling and hitting increasingly ...

What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? What kind of potato chip would you create, and what would you ...

In new product design, connecting with an end user's heart, rather than their head, can lead to more original and creative outcomes, says an expert in product development and marketing. Developing ...

As a neurodivergent author and neurodiversity-affirming writing coach, I often hear stories from other creative types about struggles with work-life balance and finding time for their creative work.

Psychologists have discovered that all creative ideas are combinations of existing ideas. A lot of the creativity exercises that I recommend in my book Zig Zag are ways to stretch your mind’s ability ...

Lateral Sparks, the weekly quiz from YourStory, tests your domain knowledge, business acumen, and lateral thinking skills (see the previous edition here). In this 223rnd edition of the quiz, we ...

What kind of potato chip would you create, and what would you name it, if you wanted to sell the product exclusively to pregnant women? This was the task that marketing professors Kelly Herd ...