Retail conversion measures the proportion of visitors to a retail outlet who make a purchase. If 300 people visit your store in a day, but only 75 buy something, the conversion rate is 25 percent. To ...

Want to effectively track the performance of your PPC ads? Here's how to measure the success of your paid search campaigns with or without conversion data. One of the greatest gifts digital marketing ...

Here we go again—just as we dig into summer, the busy back-to-school and holiday shopping seasons are taking flight. And while last year, brands and consumers were significantly focused on inventory ...

Do you measure goals using your web analytics tools? How many? Many organizations only measure toward one goal. Retail businesses that sell online typically measure completed sales transactions.

Search often captures demand that starts elsewhere. Use these measurement techniques to identify what's driving it.

NEW YORK—IAB Tech Lab, which sets global digital advertising technical standards, has announced the launch of ADMaP (Attribution Data Matching Protocol) for public comment. ADMaP, built by privacy, ...

Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing for a finite amount of traffic, ...

Google’s AdWords now offers marketers the ability to track display ad conversions across platforms by tracking views from apps to websites. To create the Estimated Cross-Device conversion rate, Google ...