A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Overview Marketing rewards focus and discipline, not constant posting or chasing every new platform.A simple plan works best when built around clear outcomes, c ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

This is the 12th installment in a Financial Planning series by Chief Correspondent Tobias Salinger on how to build a successful RIA. See the previous stories here, or find them by following Salinger ...

No marketer likes to waste time or money. Yet the typical marketing plan has become so complex, creating and preserving efficiency can often seem impossible. Consider the near endless ad-tech ...

Annual marketing planning shouldn’t start with a fixed budget. Learn how marketers can shape strategy, align with finance, and use data to drive smarter investment decisions.

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) that we’re in. Right now, Google is rapidly changing organic and paid search, causing ...

To paraphrase a famous exchange in Alice in Wonderland, “If you don’t know where you’re going, any road will get you there.” And while wandering aimlessly like that might work for some, in marketing ...

“I need a brochure” is something marketers often hear from their clients. This tactical request can be easily fulfilled by any capable writer and graphic designer. But, is it really what the client ...

The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales growth.

BUCKHANNON – West Virginia Wesleyan College’s Digital Marketing class is proud to announce its semester-long partnership ...