Steven Gray, chief operating officer of Money Mailer, a veteran leader in the $62 billion direct marketing industry with three decades of experience, has announced the emergence of the company’s new ...

The United States Postal Service wants to revitalize direct mail marketing and thereby unveiled an incentive program for 2024 designed to boost First-Class and Marketing Mail volumes. With postage ...

Research shows that 70% of consumers feel valued when they receive direct mail, which has an impressive 95% engagement rate. A motivating offer can speed up purchase decisions for 64% of affluent ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the ...

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...

E-mail marketing continues to be a popular communication channel in South Africa – particularly in the financial services space. This is due, in part, to its ability to reach a wide audience, while ...