Hotels might finally be wresting back some control from OTAs. After years of ceding ground to the online giants, hospitality's online supplier-direct channel is now slightly outpacing OTA bookings, ...

With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites. The Skift Research team recently published our much ...

Every hotelier is bound to be aware of the Hotel industry’s eternal battle: direct bookings versus OTA! While it doesn’t take a genius to gather that direct bookings are hands down the better of the ...

Hotels are increasingly moving away from online travel agencies like Booking.com, driven by legal challenges and a strategic shift towards direct bookings. The hospitality industry is witnessing a ...

The collaboration aims to cover 100,000 hotels within three years. The JV will integrate advanced AI technologies including natural language processing, intelligent recommendations, demand forecasting ...

In 75 percent of hotel rate searches, at least one online travel agency (OTA) displays a lower price than the hotel’s own website, according to the H1 World Parity Monitor 2025 by 123Compare.me. The ...

You have reached your maximum number of saved items. Remove items from your saved list to add more. IS IT POSSIBLE TO CALL A HOTEL DIRECT TO GET A LOWER PRICE THAN THAT ADVERTISED ON THE WEBSITE? It ...