Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, ...

Mattel is bringing a new digital aspect to the classic Hot Wheels toy. The company launched Hot Wheels id on Friday, which offers kids “a Mixed Play experience” through updated cars, a Smart Track and ...

Hot Wheels has become a go-to toy car brand for over 50 years, but this month its miniature rides are getting a digital makeover. The company announced Hot Wheels id last week, ushering in a physical ...

Hot Wheels made me into the car enthusiast I am. As a kid, I'd line up all of my cars in parking lots, organized by color. I'd launch them down my house's hallway and record which traveled the ...

Each Hot Wheels id vehicle embedded with an NFC chip has a unique digital identity that can be recorded on the owner’s tablet or smart phone via a new app, like digitally registering your little ...

There’s always been something magical about Hot Wheels toy cars. Introduced in 1968, they were among the first children’s toys that looked just like the real thing, but were meant to be played with.

Hot Wheels celebrated its 50th anniversary last year and now the company is introducing a new “mixed play” series. Dubbed Hot Wheels id, the new cars are billed as “premium die-cast vehicles” that are ...

Mattel is introducing Hot Wheels id, which lets kids race their NFC-enabled Hot Wheels on its Smart Track, and scan their collections into a free iOS app. In the app, which acts as a virtual garage, ...

The world’s No. 1-selling toy is on a quest to reinvent itself for today’s kids The average U.S. child owns 50 Hot Wheels, according to Mattel. But can the company innovate on a brand that is firmly ...

Then there's something like Hot Wheels, which never really claimed to be educational. This year the brand upgraded its basic racing experience with Hot Wheels ID, which added NFC to the cars and ...