In almost every functional way, Reels is TikTok, but built into Instagram. If Facebook were to buy TikTok from its parent company ByteDance, and integrate it into Instagram as is, it would be this ...

Short-form video has long been an easy way to grab audience attention. What started with Vine spread to Instagram as video posts and IGTV. In 2020, Instagram introduced Reels to compete with TikTok.

Michelle is Lifehacker's Associate Tech Editor, and has been reviewing games, laptops, phones, and more for over 10 years. She is based in New York City and holds a master's degree from NYU. Amazon ...

When you are trying to grow your business, it can sometimes feel like too much time is spent doing things that do not help you make the most money. But one thing that can support growth is content ...

Getting your video to go viral on TikTok is a huge win. But why stop there? Repurposing that same content for Instagram Reels ...

Instagram appears to be quietly testing locked reels that viewers would have to unlock with a code and a provided hint. The feature is a simple way to increase engagement with the creator’s content, ...

In the dizzying arms race of social media, Instagram is reportedly considering an important move to gain an advantage: spinning off its short-form video feature, Reels, into a standalone app.

Instagram is expanding its TikTok competitor known as “Reels” to new markets, following its launch last year in Brazil. Starting today, Instagram is rolling out further access to Reels in France and ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...