Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the set, her go-to products and the beauty advice she gives her daughters.

McCarthy tells PEOPLE that she sees the new ad spot as a "love letter" to the Latinx community ...

E.l.f. Beauty’s stock surged after a raised outlook for both sales and profit, as demand for cosmetics keeps growing.

Beauty (NYSE:ELF) is rolling out a Super Bowl commercial featuring Melissa McCarthy, aimed at a broad national audience. The ...

E.l.f. Cosmetics tapped Melissa McCarthy for a telenovela-inspired Super Bowl campaign that playfully nods to Bad Bunny’s halftime show.

E.l.f. Beauty is growing its top line rapidly by attracting cost-conscious consumers.

e.l.f. Cosmetics Unveils Telenovela-Inspired Big Game Campaign Starring Melissa McCarthy Ahead of Halftime ...

Trainor celebrates 10th anniversary of “Title” with e.l.f., taking “in-flight entertainment” to a new altitude NEW YORK--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics announces today ‘Get Ready With Music, The Album,’ featuring a dynamic collective of emerging global artists with rich, multifaced identities. Each ...

Things might be starting to turn around.

The cosmetics stock has blown past the S&P 500 during the first few weeks of the year.