Consumer surplus is the amount exceeding an equilibrium price the consumer is willing to pay. The equilibrium price is an idealized price, in which the demand for the good equals its supply. If the ...

Different companies call the process of forecasting the need for future goods or services different things. Some refer to the process as sales forecasting, while others call it demand forecasting or ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Vikki Velasquez is a researcher and writer ...

The current economic climate presents an 'impossible equation' for U.S. companies, where prices rise despite a collapse in demand. This scenario defies typical market expectations, where increased ...