Catalog marketing is a sales technique used by businesses to group many items together in a printed piece or an online store, hoping to sell at least one item to the recipient. Consumers buy directly ...

As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about your customers and prospects is essential. You ...

Remember the “good old days,” when figuring out a catalog’s ROI simply meant looking at the sales resulting from the actual paper catalogs you mailed? In 2009, papa’s got a brand new bag of metrics to ...

While the catalog is still a very important part of a retailer’s marketing efforts, many of them are continuing to shift dollars and focus to digital efforts, as they also revise their catalog ...

Darya Pourshasb, the founder and CEO of ampd Method, has joined Believe as Chief Marketing Officer and will report to Founder ...

With a headline like this, I’m sure there are those of you out there thinking, “I own an auto repair shop (or a café or a consulting company). How is having a catalog going to benefit me?” Before I ...

Rubin to serve as senior VP. By Billboard Staff Sony BMG Entertainment has made four appointments in international catalog marketing. Stuart Rubin has been named senior VP of the international catalog ...

A fire's blazing in the background, but it doesn't look quite as magical as the one in the catalog, which also features a few festive blankets, some cozy sweaters and two people looking like they've ...

The Marketing Minor is intended to introduce students to the primary concepts and tools necessary to solve problems and address the marketing concerns of a company. Successful completion of this minor ...