Awake has taken its design aesthetic to new levels with the unveiling of the Son Mai Fragments collection, a series of three limited editions that transform the dial into a canvas of notable depth and ...

Awake has launched the Sơn Mài Frosted Leaf collection, a series of three watches that connect Vietnamese lacquer artistry with modern Swiss watchmaking. Limited to 50 pieces per dial color, the ...

We’re truly living in the Golden Age of independent watch brands. Whether you have a budget of $500 or $500,000, there is an indie brand out there with the perfect watch for your wrist. For consumers, ...

Awake is paying homage to the world of cinema with its newest project, titled “A Tribute to the Seventh Art.” To start, the brand is releasing a limited edition of two Sơn Mài Silver Leaf watches ...

Forbes contributors publish independent expert analyses and insights. I cover watches and the world of haute horlogerie. Independent brand Awake has introduced its latest project, the Jurassic Watch, ...

French microbrand Awake has only existed for eight years, but the brand has already found a lasting flagship in its Son Mài watch. A well-sized steel everyday watch that straddles the line between ...