Earlier this month, many of us let out a collective groan as we received that dreaded message: “Have you seen the latest Adalytics report?” Cue the usual discussions of the ad industry’s latest horror ...

Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and ...

According to a report by Ad Age, Publicis has resumed recommending the ad technology company’s services to its clients.

Adam Heimlich explains how AI can shift ad tech from chasing clicks to optimizing media spend around verified business ...

Artificial intelligence (AI) got the bulk of interest from tech investors in the past couple of years, but it's not the only tech sector with upside potential. There's no getting around it: Roku's ...

Forbes contributors publish independent expert analyses and insights. I deal in insider insights on digital ads, challenging common wisdom. Herein, a fuller report than most, with insights and ...

On May 14, Microsoft dropped a bomb, the aftershocks of which continue to roil pharma media. The company announced that it would shutter Microsoft Invest, the demand-side platform (DSP) more commonly ...

At NAB Show, a number of exhibitors are offering technology designed to help broadcasters generate additional revenue in a changing advertising market. Traditional linear broadcast is becoming more ...

Google made the case Monday to a Virginia judge that it should be permitted to hold on to several key portions of its advertising technology ecosystem, just weeks after avoiding a breakup of its ...

Immigration and Customs Enforcement appears to be exploring whether it can harness ad-tech data for investigations, according to a request for information published late last week in the Federal ...

While other industries are making their first steps toward AI integration, ad tech has been running an automation marathon for decades. This is a sector built on data, speed and scale: the perfect ...