Earlier this month, many of us let out a collective groan as we received that dreaded message: “Have you seen the latest Adalytics report?” Cue the usual discussions of the ad industry’s latest horror ...

Economists are famous for hedging their bets. Ask an economist a question, and they’ll usually respond with, “Well, it depends.” And when it comes to potential remedies in the Google ad tech antitrust ...

Alphabet Inc.'s Google fought back against antitrust litigation by a group of ad tech exchanges that alleges the tech giant ...

One of the fastest monopoly trials on record wound down Monday, as US District Court Judge Leonie Brinkema heard closing arguments on Google’s alleged monopoly in a case over the company’s ad tech.

Archimed retains a 28.6% stake in Ad-Tech under the JV with Nihon Kohden Archimed acquired Ad-Tech in 2020 Nihon is a developer and distributor of medical electronic equipment Archimed has sold a 71.4 ...

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...

The latest chapter in the Department of Justice’s antitrust case against Google’s ad tech empire wrapped on Friday (Oct. 3). Over the past two weeks, both sides — the DOJ and Google — laid out their ...

Is AI in ad tech really all it's being promoted to be? Shirley Marschall takes a look... AI is being sold as the ultimate solution to ad tech’s biggest challenges ...

In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry.

Immigration and Customs Enforcement appears to be exploring whether it can harness ad-tech data for investigations, according to a request for information published late last week in the Federal ...

The remedy phase of Google’s ad-tech antitrust trial begins today, following the company’s loss in April when the court ruled that Google maintained monopolies in the open web display publisher ad ...

Genius Sports is maintained at a buy rating with an $11.7 price target, implying 18% upside from current levels. GENI's Media technology segment is accelerating, growing 89% YoY in Q3, and is expected ...